Retail - Becoming a dealer
At Harvest Retail we have a reputation for delivering a low cost high value proposition to all our dealers.
As one of the largest independent suppliers and blenders of motor fuels, we are dedicated to retaining our reputation by continuing to deliver high quality fuels, services and customer standards within a culture of stress-free practices.
Becoming a Harvest Retail dealer means you gain so much more when you sign with us. All service stations are under pressure to compete, differentiate and improve themselves in today’s tough economic markets whilst answering the needs of our ever critical and aware customers. Building and maintaining a loyal customer base has never been so difficult nor so business critical, which is why Harvest Retail is committed to helping you deliver better customer experiences and ultimately better business results.
Uniforms & Site point of sale
When employees all wear a uniform it creates a unified image for the company with team members easily identifiable – a key factor for a retail situation where customers want to know who works there when they need assistance. The uniform creates a professional appearance and sets the standard that customers and clients expect to see. The uniforms also help create a sense of team amongst employees. The Harvest Retail Uniforms reflect the same professional and sharp image as the external branding on your site.
In an average day someone will make eye contact with around 27 roadside posters, 14 bus adverts and by taking a trip on the tube, they will come across an average of 74 adverts, according to a piece of research conducted into the outdoor advertising sector. It is therefore vital that a great deal of thought and effort goes into our external point of sale to ensure that the key messages of service, product and availability are clear and concise to both walk on and drive-by customers. Quality of print and standard of materials is also a key consideration to alleviate the need to constantly refresh posters and point of sale due to water damage or sun bleaching. All our marketing collateral is free of charge to our dealer network and has been designed to meet the needs of a variety of offers from C-store, valet, and quality service through to speciality fuels, oil and services to the customer.
Image installation service
No two forecourts are the same. Each new Harvest Retail site is carefully surveyed and measured prior to production to ensure the Brand’s crisp image is maintained to the highest standards once installed. Using the latest low energy units, the Harvest Brand is fresh, bright and energy efficient, with a unique differentiated day and night time image to give your site a very individual and inviting look.